MARK MCMORRIS : BELIEVE THE HYPE
Mark has one gear. Go. It’s this deep-seated drive that took him from the flat farmlands of Canada and propelled him to the peaks of the snowboarding industry. His meteoric rise boils down to one simple fact. He wants it more. He never holds back on the big stuff, never afraid to try new things and push the boundaries of what’s possible. His all or nothing attitude has earned a stockpile of podiums, an Olympic medal and a reputation for slaying snowboarding giants. His “live for the moment” tattoo is in a place on his arm where he can always see it to remind him that nothing’s more important than now.